In today’s digital landscape, SMS is frequently a mission-critical communication channel for every business’s success. Timely customer communication via text isn’t just a “nice to have” for businesses, it’s an imperative. Your messaging provider should empower you to build differentiated customer experiences, scale without friction, and fuel your future customer engagement strategies.

But how do you know what to look for when evaluating providers?  This guide, based on three pillars: trust, quality, and choice, provides a simple framework for identifying the right long-term partner. In this guide you’ll find the critical capabilities your messaging provider must have, how to evaluate them, and how they impact your success.