A cookieless future:

Introducing a new marketing landscape

A cookieless future:

Introducing a new marketing landscape

With the removal of third-party data in 2022, the marketing landscape is about to drastically change. According to Twilio's 2022 State of Customer Engagement Report, only 45 percent of businesses say they're fully prepared for this shift.

 

Download it now to learn more.

Without the ability to rely on third-party data in 2023, the marketing landscape is about to drastically change. According to Twilio's 2022 State of Customer Engagement Report, only 45 percent of businesses say they're fully prepared for this shift.

 

Download it now to learn more.

Build personalized marketing experiences from the inside out with Twilio

Prioritize personalization

Almost two-thirds of consumers say they’ll stop using a brand if their experience is not personalized. 

 

With customer data platform technology, marketers can finally deliver truly personalized content to their customers.

 

Customer trust = customer loyalty

71 percent of consumers say they ‘definitely’ want greater data privacy and transparency from brands.

 

With new consumer expectations around data, marketers must shift from honoring opt-outs to embracing opt-ins to drive lifelong loyalty.

 

Build a better blueprint

Companies expect their investment in digital customer engagement to almost double by 2025.

 

In order to scale and build a connected customer engagement strategy, marketing technology teams need solutions that can be customized as marketing needs evolve.

 

Twilio products marketers love

See what our customers are building

“With Segment, we do a better job of making decisions. We’ve moved from ‘I think this is how we should do it’ to ‘what's the data saying?”

BRAD WHITE

MARKETING TECHNOLOGY TEAM LEAD

2021 Personalization Report
 Read the reportOpens in a new window.
Using SMS and Email to Engage Your Customers in 2022
 Read the guideOpens in a new window.

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