When it comes to understanding customer behavior and centricity, who better to talk to than consumers themselves? CCW Digital recently conducted their annual Consumer Preferences Survey and compiled all their insights and actionable tips into this brand-new report. 

What the data indicates is that the stakes for customer experience are high. It turns out, only a small portion of consumers feel their experiences with brands have improved substantially over the past year. They’re underwhelmed by the quality of experiences with agents, the use of digital channels, and the level of personalization they receive throughout their journey. The report dives into these topics and more to give you a clear picture of consumers’ wants and expectations in 2022.