Read the report

Deliver exceptional customer experiences with personalization

The importance of data in adapting to changing consumer expectations
Read the report

Learn more

The Personalization Era

In 2022, customers don’t just prefer personalized experiences, they expect them. And they’re rewarding brands that deliver on those expectations with loyalty and increased spending. But in order to provide truly tailored experiences, it’s critical for businesses to collect, analyze, and properly interpret first-party customer data. On top of that, they must deliver insights to the agents who interact with customers. 

In our new report with CCW, we dive into everything you need to know to deliver the kind of tailored experiences customers expect. 

To learn more about this trend, we surveyed nearly 4,000 consumers across 10 countries and compiled all our insights into one actionable report. 


Takeaways include:


  • Why you should transition from a CRM to CDP

  • The importance of managing CX across platforms (like WhatsApp, SMS, and WebChat)

  • How to design a better agent experience

  • And much more


Plus hear from CX experts like David Johnston, head of social media at the Department of Defense; Lenore Files, principal product marketing manager at Twilio; and Rajay Lee Jambet, head of CX at Propel.

Read the report

We'll keep you updated about Twilio products as you build the future of communications. We use your information according to our privacy policy. You can update your preferences at any time.