The way consumers shop has changed considerably over the last decade, especially since 2020. More than half of B2C brands’ customer engagement now takes place digitally—and the industry isn’t done evolving. By 2025, retail businesses expect their investment in digital customer engagement to double.*
So what does all of this have to do with a cookbook? Glad you asked!
The beauty of Twilio is that you can build the exact solutions—or recipes—you need using our wide range of products. Whether you want to invest in personalization to build customer loyalty, add new digital channels to stay in front of customers, or something totally different.
In this e-book, we’ll share what we believe are the three key ingredients for retail success today and in the future. Then, we’ll walk you step-by-step through the recipes that three well-known brands whipped up to improve their own engagement.
Let's get cooking!