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ON-DEMAND WEBINAR + Q&A
Personalizing Customer Engagements with the WhatsApp Business API
A CONVERSATION FEATURING GARTNER ANALYST, DANIEL O'CONNELL
Overview
In order to meet customers where they are, more businesses are embracing asynchronous messaging, including SMS, WhatsApp, and other messaging applications, as a tool to connect with their customers.
Join us as we discuss how Twilio and WhatsApp enable businesses to drive differentiation in their growth marketing strategies.
Some topics we will cover are:
- Innovative entry points like click to message from ads and interactive features
- The impact WhatsApp can have on global reach
- How messaging can drive repeat business, loyalty, and wallet share through more conversational interactions
Meet the Presenters
- Daniel O'Connell
- Afsheen Ali
- Vanessa Thompson
Daniel O'Connell
VP Analyst | Gartner
Daniel O'Connell is a Research Vice President in Gartner's Communications Industries group. His research focusses on the communications platform as a service (CPaaS), contact center as a service (CCaaS), and unified communications as a service (UCaaS) markets.
Mr. O'Connell works across vendors, end-users, and investors. His end-user support includes vendor selection, contract reviews, and technology trends. Mr. O'Connell's emerging CPaaS research examines how API-enabled building blocks for SMS, social media messaging, mobile connectivity, and security can digitally enable Fortune 2000 digital adopters. His contact center research explores cloud adoption, which drives digital services like omnichannel communications, AI, bots, and natural language processing.
As a Communications Industry analyst, Mr. O'Connell's helps Product Managers and Tech CEOs across the spectrum of CPaaS, CCaaS, and UCaaS services. This includes go to market strategies, partnership opportunities, competitive analysis, market forecasts, pricing, and product planning.
Investor clients also work with Mr. O'Connell to understand such market dynamics as the shift to the cloud, API-enabled communications, bots, natural language processing, channel partner roles, pricing trends, and the emergence of new technologies.
Mr. O'Connell works closely with established and emerging vendors, service providers, and systems integrators participating in the UC, CPaaS, and CCaaS markets. Notable vendors Mr. O'Connell works with include Twilio, Infobip, Sinch, Route Mobile, Bandwidth, Cisco (BroadSoft), RingCentral, Microsoft (Teams), 8x8, Genesys, and Talkdesk.
Afsheen Ali
Director of Product Marketing | WhatsApp
Afsheen Ali leads product marketing and monetization for the WhatsApp Business Platform at Meta. She previously supported ads products at Meta as a product marketer. She attended Wharton School of Business for her undergraduate and the Kellogg School of Management for her MBA. She is based in the NYC Metro area with her husband and son.
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Vanessa Thompson
Senior Director of Product Marketing | Twilio
Vanessa is Senior Director of Product Marketing at Twilio, her team covers Messaging, Email, Video, Account Security, and Competitive Insights. Prior to moving into this role, Vanessa ran marketing and hardware ecosystem partnerships for the IoT business at Twilio.
Before joining Twilio, Vanessa was SVP of CX Insights at Bluewolf (a Salesforce consulting firm). Prior to that, she was a Research VP at IDC, where she spent six years building multiple research practice areas around Collaboration, Unified Communications, and Customer Experience. Earlier in her career, Vanessa worked in various roles in banking and government in her home country of New Zealand.