How Trust Drives Customer Engagement Platform Adoption

WEBINAR + Q&A

How Trust Drives Customer Engagement Platform Adoption

Tuesday, February 21st, 2023 @ 9 AM PT | 12 PM ET

Overview

In today's uncertain economic climate, winning over customers is both complex and challenging. In addition, consumers' growing savviness and interest in understanding how companies collect and use their personal data are driving companies to change their data management approach. With the multitude of data breaches and theft headlining news, customer trust in data protection and security is more critical than ever before.

Companies who implement a CEP, which offers a fully interoperable set of data and communication tools, as their primary tool to engage with their customers can maximize customer lifetime value by marrying strong data privacy and protection with engagement channels. To no surprise, 97% of respondents in a recent IDC survey stated that they are working on establishing a CEP due to these enormous benefits. This integrated platform approach enables capitalizing on the necessary security, privacy, and compliance capabilities that customers now expect in their interactions and facilitates building long-lasting, trusted relationships.

Join us to hear guest speaker, IDC’s Program Vice President for Digital Strategy & Customer Experience, Alan Webber, as he shares the latest research on the importance of Trust when adopting a CEP. Also, hear from [Twilio Person], [Twilio person title], on how to build an effective customer engagement strategy and the many benefits companies can experience from adopting a CEP.

Meet The Presenters

Scott Edwards
Alan Webber
PLACEHOLDER

Scott Edwards

Program Vice President for Digital Strategy & Customer Experience | IDC

Alan Webber is Program Vice President for Digital Strategy and Customer Experience. In this role, Alan leads IDC's Customer Experience research program as well as supporting IDC's Chief Marketing Officer research efforts. Specific areas of research interest for Alan are the impact that technology changes have on how business and customers engage and interact, the digital transformation of the customer experience, and the impact of algorithms and analytics.

Alan has more than 25 years of analyst, management, and technology experience working with private sector firms and public sector organizations. Alan can provide strategic advice and market intelligence on emerging and existing customer experience and customer engagement technologies, business practices, and market trends.

During his career, Alan has been a Partner and Principal Analyst at the Altimeter Group covering digital strategy, a Principal Analyst covering customer experience at Forrester Research, and has led various technology, strategic planning, customer engagement, and performance management initiatives for US Government agencies.

Alan Webber

Program Vice President for Digital Strategy & Customer Experience | IDC

PLACEHOLDER - Jonathan Williams is a Product Manager for IoT and Wireless at Twilio. Having worked in both the semiconductor industry as well as in cloud video communications, he has a focus on building developer-friendly platforms that solve real world problems. When not working on bringing IoT products to market, he can be found tinkering with his 1970’s rally car.

PLACEHOLDER

PLACEHOLDER | Twilio

PLACEHOLDER - Ramkumar is a Senior Product Marketing Engineer, responsible for STM32 Microcontrollers, Microprocessors, IoT/Cloud Marketing for Region Americas, and is based in Santa Clara, CA. He has worked in the semiconductor industry for over 20 years, starting his career as a microcontroller systems designer for a tech startup, Tata Consultancy Services Limited, Alcatel Microelectronics, before joining STMicroelectronics. Ramkumar earned his BSEE from Madras University in India, and his MBA from J. Mack Robinson College of Business, Atlanta, GA.

Register Now

Tuesday, February 21st, 2023 @ 9 AM PT | 12 PM ET

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