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Data’s crucial role in increased customer engagement

Six ways to close the trust gap and reboot customer engagement

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Cure digital fatigue with connected customer data

In a time of rapidly changing and ever-growing digital engagement, customers are feeling fatigued and frustrated with poorly connected experiences. Seventy-nine percent of CX leaders said connecting all first-and third-party data sources into unified profiles is important for visualizing customers’ journeys*.


Digital touchpoints today must be frictionless, seamless, and connected, but achieving these outcomes, reducing costs, and growing top line revenue requires a data-driven approach to personalization and engagement. 


In this report you’ll learn: 


  • How zero-party, first-party and third-party data can help CX leaders navigate a cookieless world


  • 5 requirements for a Customer Data Platform, and what CX leaders need to know


  • How to leverage customer data with AI to drive more meaningful, personalized interactions 


  • And more! 

*Omdia’s State of Digital CX 2022

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