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Data’s crucial role in increased customer engagement

Six ways to close the trust gap and reboot customer engagement

 
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Cure digital fatigue with connected customer data

In a time of rapidly and ever-growing digital engagement, customers are feeling fatigued and frustrated with poorly connected experiences. Seventy-nine percent of CX leaders said connecting all first-and third-party data sources into unified profiles is important for visualizing customers’ journeys*.

 

Digital touchpoints today must be frictionless, seamless, and connected, but achieving these outcomes, reducing costs, and growing top line revenue requires a data-driven approach to personalization and engagement. 

 

In this report you’ll learn: 

 

  • How zero-party, first-party and third-party data can help CX leaders navigate a cookieless world

 

  • 5 requirements for a Customer Data Platform, and what CX leaders need to know

 

  • How to leverage customer data with AI to drive more meaningful, personalized interactions 

 

  • And more! 

*Omdia’s State of Digital CX 2022

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