While 75% of companies think they are providing “good” personalized experiences, only 48% of customers agree*. Consumers have embraced a new world of personalized interaction, leaving behind the local, linear and transactional customer experiences of past years. 

In this report you’ll learn: 

• How a Customer Data Platform (CDP) can help you leverage first-party data to transform personalization and differentiate your brand proposition. 

• The implications of a cookieless world and how proprietary and unified data is and will be the bedrock of a competitive customer experience for years to come.