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How to Personalize CX Through the Power of Conversation

Discover how leading brands put control back in customers’ hands to differentiate their CX
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How to leverage data and technology to craft a personalized experience

While 75% of companies think they are providing “good” personalized experiences, only 48% of customers agree*. Consumers have embraced a new world of personalized interaction, leaving behind the local, linear and transactional customer experiences of past years. 


In this report you’ll learn: 


  • How a Customer Data Platform (CDP) can help you leverage first-party data to transform personalization and differentiate your brand proposition. 


  • The implications of a cookieless world and how proprietary and unified data is and will be the bedrock of a competitive customer experience for years to come. 
*Twilio 2022 State of Customer Engagement Report

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